Elixr is an iPhone app and social network that celebrates the pleasure of sharing a great drink, like a cocktail, spirit, beer, or wine, with friends.

Elixr is created by Marc LaFountain, Jeff Rock, and the team at Mobelux. Marc is the former Vice President of Support at Tumblr. He serves as Elixr's CEO from his home in Switzerland. Jeff is Co-Founder and Product Director at Mobelux and also Elixr's Lead Designer. Jeff and the Mobelux team are based in Richmond, Virginia.

Mobelux was founded in 2008 and is focused on platform development specializing in native clients. Tumblrette, Mobelux's first iPhone app, was acquired in 2009 by Tumblr and re-released as Tumblr for iPhone. More recently, Mobelux created the Carousel Instagram client for Mac and developed Instapaper for Android in partnership with Marco Arment.

Frequently Asked Questions

1. About Elixr
• What is Elixr?
• What does Elixr cost?
• How old do you have to be to use Elixr?
• How does Elixr make money? Does Elixr have advertising?
• Can brands, drink venues, and bartenders use Elixr?
2. Account Management
• How do I change or reset my Elixr password?
• How do I change my name, username, or email address on Elixr?
• Do I have to use my real name or my full name on Elixr?
• What if the Elixr username I want is taken?
• How can I delete my Elixr account?
3. Using Elixr
• How do I take great drink photos?
• What the heck is a Private Venue?
• Can I post a drink from my home or a friend's home?
• How can I make sure someone sees my comment on a post that isn't their post?
• How can I turn Elixr notifications on or off?
• How can I delete one of my posts?
• How can I delete comments?
• Are there any rules about how I can use Elixr?
• How can I report an abusive user on Elixr?
4. Troubleshooting
• Why can't Elixr find my location?
• Why can't Elixr search the contacts on my phone?
• Why can't Elixr access photos on my phone?
• Why does the App Store tell me Elixr is unavilable when I try to install it?
5. Other Issues
• How do I report a problem or suggestion related to Elixr?
• Is Elixr available for devices or platforms other than iPhone, such as Android, iPad, Windows Phone, BlackBerry, or web?
• Why does Elixr require iOS 6.0 or higher?
• Can I work for Elixr?
• What if I have a media inquiry or business development inquiry?
6. Drink Naming Standards

1. About Elixr

What is Elixr?

Elixr is an iPhone app and social network that celebrates the pleasure of sharing a great drink, like a cocktail, spirit, beer, or wine, with friends.

The features of Elixr include:

• Posting photos of your drinks, commenting on them, and rating them
• Cross-posting your drinks to other social networks including Facebook, Twitter, Tumblr, Foursquare, and Instagram
• Following other specific people to see what drinks they're having and where they're having them
• Helping you find great drinks and great drink venues near you based on content posted by others

What does Elixr cost?

Elixr is free.

How old do you have to be to use Elixr?

You must be at least 21 years of age to use Elixr.

How does Elixr make money? Does Elixr have advertising?

We are currently focused on improving the Elixr app and network. Over time, we will explore sources of revenue. This may include sponsorship opportunities for the makers of alcoholic beverages. Our promise to you is that revenue options we pursue will be user friendly and will always add value to the Elixr network.

Can brands, drink venues, and bartenders use Elixr?

Absolutely! We love it when industry professionals use Elixr.

We do ask that you don't rate your own commercial drinks or products. For example, let's say you are selling a new drink at your bar. We'd love for you to post the drink on Elixr and to make comments about the drink. But, don't give your own commercial drink an A rating. That's just uncouth.

That said, rating your own non-commercial drinks, like something you make in a Private Venue for yourself or friends, is a-okay.

2. Account Managment

How do I change or reset my Elixr password?

If you forgot your password, you will see password reset option when you try to log into Elixr. If you are unable to reset your password, you can contact us at support@elixrapp.com and we will do our best to help you.

If you are logged into Elixr, you can change your password by tapping the Account icon on the left side of the screen, tapping the gear icon at the top right of the screen, and tapping Change Password.

How do I change my name, username, or email address on Elixr?

Tap the Account icon on the left side of the screen, tap the gear icon at the top right of the screen, and tap "Edit Profile". Please note that if you give up an Elixr username it immediately becomes free for others to register.

Do I have to use my real name or my full name on Elixr?

Nope, you can use any name you like on Elixr. Just make sure you don't use a name that impersonates or causes confusion with another person, venue, or brand.

What if the Elixr username I want is taken?

If you are being impersonated by someone on Elixr or if you have a trademark or registered business, we may be able to release a taken username to you. Please contact us at support@elixrapp.com. Outside of those circumstances, we generally cannot release usernames that have already been taken.

How can I delete my Elixr account?

Please contact us at support@elixrapp.com.

3. Using Elixr

How do I take great drink photos?

Check out our photo-taking tips!

What the heck is a Private Venue?

A Private Venue is any non-commercial location, such as your home or a friends home, where drinks may be served. Please only add commercial locations as Elixr venues. Non-commercial locations should fall under the Private Venue option.

Can I post a drink from my home or a friend's home?

Sure, but please use the Private Venue option described above rather than making the home an Elixr venue.

How can I make sure someone sees my comment on a post that isn't their post?

Just include the @username of the person in your comment. For example: Hey @marc check out this amazing rye I just had!

How can I turn Elixr notifications on or off?

Open the Settings app on your iPhone. Tap Notifications. Tap Elixr.

How can I delete one of my posts?

Locate the post. Tap the photo in the post to load the Post Detail. Tap the menu icon in the upper right corner and choose Delete. This will delete the post and all its likes and comments. Please note that post deletions are permanent and cannot be reversed.

Posts cannot be edited, only deleted. However, specific comments on your posts can be deleted using the information below.

How can I delete comments?

You can delete any comment you make on a post by tapping on the comment. You can also delete any comment made on one of your posts by tapping on the comment.

Are there any rules about how I can use Elixr?

Yep! You can read our Content Policy and Terms of Service for details.

How can I report an abusive user on Elixr?

Locate a post where someone has been abusive. Tap the photo in the post to load the Post Detail. Tap the menu icon in the upper right corner and choose "Report as Inappropriate". We review all reports and act on them if they violate our Content Policy or Terms of Service. If you need further assistance, please email us at support@elixrapp.com.

4. Troubleshooting

Why can't Elixr find my location?

Open the Settings app. Tap Privacy. Tap Location Services. Make sure that Elixr is set to On.

Why can't Elixr search the contacts on my phone?

Open the Settings app. Tap Privacy. Tap Contacts. Make sure that Elixr is set to On.

Why can't Elixr access photos on my phone?

Open the Settings app. Tap Privacy. Tap Photos. Make sure that Elixr is set to On.

Why does the App Store tell me Elixr is unavilable when I try to install it?

Elixr cannot be installed on iPads and it requires that your iPhone or iPod Touch be running iOS 6.0 or higher.

5. Other Issues

How do I report a problem or suggestion related to Elixr?

Please email us at support@elixrapp.com.

Is Elixr available for devices or platforms other than iPhone, such as Android, iPad, Windows Phone, BlackBerry, or web?

Not at this time. But, we're evaluating support for other devices and platforms. When we have news to share, we will post about it on our blog and on Twitter.

Why does Elixr require iOS 6.0 or higher?

We want to make the best app possible. To do that, we need to be able to leverage the newest iOS features. So, iOS 6.0 or higher is needed. We do not plan to support earlier versions of iOS. Sorry!

Can I work for Elixr?

We don't have any job openings at Elixr at this time. When we do, we will post about them on our blog and on Twitter.

What if I have a media inquiry or business development inquiry?

Those inquiries can be directed to contact@elixrapp.com. You can also find some useful information on our About page.

6. Drink Naming Standards

Elixr is all about sharing great drinks with friends. For that sharing to work well, drinks need be named in consistent ways. So, when adding a new drink to Elixr, please follow these standards:

• Names of beers and wines should start with the brewery or winery where they were made. For example, you would use Dogfish Head 90 Minute Imperial IPA rather than just 90 Minute Imperial IPA. And, you would use Caymus Conundrum rather than just Conundrum.
• Please don't include years or vintages in drink names, even in names of wines. An exception to that rule would be if the overall recipe or formula for a drink changes significantly each year. In that case, including the year or vintage at the end of the name is fine. It will distinguish between truly different drinks.
• If a drink name contains a number, respect whether the maker of the drink uses numerals or text for the number. For example, Four Roses Bourbon uses text for the number. But, Magic Hat #9 uses a numeral.
• Speaking of Magic Hat #9, follow a drink maker's lead on how they use punctation or symbols in their drink's name. For example, you would use Magic Hat #9 rather than Number 9, No. 9, or any other style.

We greatly appreciate your using drink names like these. They help make Elixr useful to the members of our community.

If your issue has not been addressed by these questions, please feel free to contact us at support@elixrapp.com.